MUSIC x GREEN


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Julie’s Bicycle is a London based charity that supports the creative community to act on climate change and environmental sustainability. We believe that the creative community is uniquely placed to transform the conversation around climate change and translate it into action.

We provide the creative community with the skills to act, using their creativity to influence one another, audiences and the wider movement. We run a rich programme of events, free resources and public speaking engagements, which contribute to national and international climate change policy development.

Julie’s Bicycle supports the Paris Agreement goal to limit global warming to 1.5 degrees Celsius by focusing on energy, the major source of carbon emissions for the cultural sector. More than 2,000 companies use the Creative IG Tools, our suite of carbon calculators, and our certification scheme, Creative Green, is the recognised benchmark for sustainability achievement within the creative industries.

We have a deep engagement with the arts and cultural sector, working with organisations and independent professionals across the UK and internationally to embed environmental sustainability into their operations, creative work and business practice.

We have two key objectives:

  • Advocate to and for culture to publicly inspire action on climate change and sustainability. We will equip cultural professionals and artists with the knowledge and confidence to speak out and together on this issue, using their creativity to influence one another, audiences, and the wider movement.
  • Support the Paris Agreement Goal to limit global warming to below 2 degrees by focusing on energy, the major source of carbon emissions for the cultural sector.

Music Declares Emergency is a group of artists, music industry professionals and organisations that stand together to declare a climate and ecological emergency and call for an immediate governmental response to protect all life on Earth. We believe in the power of music to promote the cultural change needed to create a better future.

💬 Declaration Music Declares a Climate and Ecological Emergency.

  • We call on governments and media institutions to tell the truth about the climate and ecological emergency.

  • We call on governments to act now to reverse biodiversity loss and reach net zero greenhouse gas emissions by no later than 2030.

  • We recognise that the emergency has arisen from global injustices and will work towards systemic change to protect life on Earth.

  • We acknowledge the environmental impact of music industry practices and commit to taking urgent action.

We will:

  • Jointly support one another, sharing expertise as a collective industry and community.

  • Speak up and out about the climate and ecological emergency.

  • Work towards making our businesses ecologically sustainable and regenerative.


Dr Kyle Devine, an Associate Professor in Music from the University of Oslo, led the research on the environmental cost of recording formats, said: “From a plastic pollution perspective, the good news is that overall plastic production in the recording industry has diminished since the heyday of vinyl.

“From a carbon emissions perspective, however, the transition towards streaming recorded music from internet-connected devices has resulted in significantly higher carbon emissions than at any previous point in the history of music.”

The research shows greenhouse gases (GHGs) of 140 million kilograms in 1977, 136 million kilograms in 1988, and 157 million in 2000. But by 2016 the generation of GHGs by storing and transmitting digital files for those listening to music online is estimated to be between 200 million kilograms and over 350 million kilograms in the US alone.

We believe harnessing the power of culture is the ultimate catalyst for progressive solutions. We are particularly known for our work in the music and live event industry, where we have pioneered environmental best practices for iconic global artists and spearheaded impactful campaigns with a wide range of musicians and athletes for the past 30 years.

A Greener Festival is a not-for-profit company, committed to helping events, festivals and venues around the world to become more sustainable and to reduce environmental impacts. As pioneers in event sustainability since the first research in 2005, AGF provide certification, training, expertise, and facilitate the exchange of best practice.

Our Green Initiatives working group was re-established at the start of 2019 (and has roots going back to 2017) with the purpose of helping our members address the unprecedented climate crisis our world faces with the rise of global heating and pollution, and in order to focus our industry’s collective will to address the problems we now face.

Initially chaired on a temporary basis by AFEM’s Tristan Hunt, Claire O’Neill, co-founder and Director at A Greener Festival, was recently elected by the group to be its official chair and help shape the group’s focus and take it’s work forward.

The group presently has 5 key areas of focus, which are under review following a recent group call in order to ready the group for 2020. The 5 main areas of focus are:

  1. Aim to minimize the use of plastics (cups, straws, glitter etc) at our festivals, clubs and events.
  2. Aim to make our industry carbon neutral via carbon reduction and balancing measures.
  3. Aim to get all festivals worldwide to provide cold drinking water to people free of charge (and so further reduce plastic waste whilst maximising patron’s welfare).
  4. Aim to get all festivals worldwide to stop using fossil fuels.
  5. Aim to move our industry to use providers of sustainable/renewable energy.

KarTent is a cheap, personally printable festival tent made completely out of cardboard.

No more hassle with your stuff! We will bring your karTent to the festival for you! This means you don’t have to carry around with heavy stuff!

Relax when you arrive! We build up your KarTent for you! That means that you can immediately start enjoying your festival as soon as you arrive!

KarTent stays Dark and Fresh Because the tent is made of cardboard, it stays fresh in the morning! The material blocks the sunlight, ensuring a good night’s rest!

Painting is awesome! You only use your KarTent once, which means you can easily customize it to your liking! Don’t hesitate to bring paint, glitter and decorations, because your KarTent is bound to be fabulous!

Recycling is good, Circularity is better.

KarTent is a completey new way of thinking about a product! The KarTent is designed in a circular fashion! The cardboard from KarTent is used in several applications, such as boxes in the logistics industry, or festivalgadgets for you to enjoy. In the end of it’s life, the KarTent can be fully recycled!

The Green Room is a non-profit organisation based in France, developing tools and creative solutions to support a transition towards a more sustainable music industry without compromising the essence of artistic work. Since 2016, TGR co-creates solutions with associated musicians towards green touring (through the Green Your Touring! campaign), carrying out assessments, awareness-raising and operational training regarding sustainable practices for the music sector.

Plantjebandje is a compostable festival wristband that’s biodegrable and filled with plant seeds. Take the wristband off at home, plant it and see what sprouts.

Festival wristbands are more than just a ticket. Many festival visitors wear them as a lasting memory. When I searched for an environmentally friendly alternative to plastic, I was looking for material that will last for a while, which turned out to be hemp. After the festival ends, visitors can use the seeds in the band to grow a plant as a living reminder of the festival.

ADE Green features international keynote speakers, food for thought in combination with practical hands-on workshops and a range of panels on different topics. ADE Green is part of Amsterdam Dance Event.

A partner for artists, actors and brands whose talents and creativity can move the world. We are a community of forward-thinking visionaries, dedicated to going beyond the expected, because we are driven by the desire to make an impact greater than ourselves.

Topping the charts, selling out tours, setting box office and viewership records and negotiating positive strategic partnerships is just the beginning of what the Activist team helps our clients achieve on a global basis.

From the biggest stages, in front of global audiences, we support our clients in pursuit of their artistic vision and we help them gain visibility for their activism, making the most of all relevant platforms.

We all want to change the world. At Activist, we achieve this, first, by supporting our clients’ business objectives and second, by leveraging the related visibility for good.

The Creative Green Tools are a free set of unique carbon calculators developed by Julie's Bicycle specifically for the creative industries. They’re used by over 2,000 organisations across 43 different countries to understand the environmental impacts of cultural buildings, offices, outdoor events, tours and productions.

Our vision….

Green Guestlist e. V. pursues the vision of making the music and entertainment industry “greener”, encouraging people to think about how each individual can reduce the environmental impact and protect the environment while having a good time partying. CELEBRATE! while doing something good.

Who are we? And what we do…

We are an initiative whose goal & purpose is the promotion of environmental protection.

In particular by informing and sensitizing the public and our fellow campaigners about the high intensity of energy consumption as well as environmental pollution in the music and entertainment industry.

By raising funds, we want to contribute to the promotion of a climate-friendly music and entertainment industry.

The idea…

For every event in the music, sports and entertainment sector, there is free access through the guest list for selected guests.

With a small donation for their free entrance they help us to take steps to protect the environment. To support projects and initiatives in the field of environmental protection, waste avoidance, collection, recycling and climate protection measures.

Why are we doing this?

The music, entertainment and event business – in particular the live operation with artists and musicians – is exciting, fascinating and diverse – for all those involved – artists, agents, promoters, technicians and visitors. But: THERE IS ALSO A DOWNSIDE:

The industry is immensely energy-intensive in all core areas such as production, distribution, performance and flows of visitors, and produces a great deal of waste and CO2 emissions.

Certainly, the CO2 footprint of the industry is not comparable to other industries, such as the automotive industry. But musicians and artists serve as role models for many people and can contribute to a rethinking in society by setting an example.

The association.

We are registered as a non-profit association with the district court of Berlin.

MØ has joined the brand to launch a new merch line as part of Postevand's No to pesticides in groundwater campaign. All proceeds made from the merch will be donated to Plant a Tree.

Karen Marie Ørsted, aka MØ, says of her new collaboration, "I have joined the project because we need clean water. We have to take care of ourselves and the earth and to do that we need to stop taking the easy way out. It is time to think of long-term solutions and dare to invest in the future, even though it might seem scary at the moment."

Jesper Strange Kjeldsen, CEO of Postevand, adds, "If future generations are to have access to clean water the way we have it, we must do something. Clean drinking water is not an inexhaustible resource and there is an urgent need for us to protect it in better ways from pesticides and herbicides - one of the ways is to plant more trees in the areas of sensitive groundwater."

About

The purpose of MUSIC x GREEN is to create more visibility for organisations and initiatives that make the music industry greener, less impactful on the climate and ecology, and more sustainable overall. It is managed by Bas Grasmayer of MUSIC x TECH x FUTURE.


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